Nick Jonas Uses Dexcom To Manage His Diabetes Like Magic In New Super Bowl Commercial

“This tiny thing,” Nick Jonas says portion holding the all-new Dexcom G7 Continuous Glucose Monitoring (CGM) strategy successful his manus astatine the commencement of the caller commercial for Super Bowl LVII. With a drawback of his finger, the tiny G7 monitoring instrumentality that attaches to your limb turns into the applicator, showing however painlessly it goes on. From there, similar magic, the applicator turns into an mean smartphone with a Dexcom app. “It shows your glucose, predicts wherever it’s headed, and tracks your success,” helium says. “Just similar that. It’s not magic. It conscionable feels that way.” And with a drawback of his fingers, Nick vanishes successful a puff of smoke.

As the Jonas Brothers member shows disconnected the caller system, the commercialized says that the Dexcom G7 has nary fingersticks and offers “the astir close GCM system” available. “I thought it was a large mode to visually articulate a bigger thought astir the magic that this exertion truly provides … and that I cognize a batch of radical person experienced successful their beingness with diabetes portion utilizing Dexcom,” Jonas told Adweek erstwhile discussing the caller commercial.

“With astir 5 cardinal insulin users watching the Super Bowl, and inactive three-and-a-half of them not connected CGM, we thought it’d beryllium a large clip to present a caller product,” Kevin Sayer, Dexcom’s CEO, told Adweek. The G7, according to Sayer, is easier to usage for those with diabetes. The app gives those with diabetes the quality to cheque their levels each 5 minutes. Dexcom is besides committed to making the CGM disposable to radical done their security and done Medicare.

(Dexcom)

“I was a 13-year-old kid with a beingness that was benignant of uprooted by this disease,” Nick told Variety in 2022 erstwhile attending the Sugar Ray Leonard Foundation’s “Big Fighters, Big Cause” foundation boxing match. Nick was honored that twelvemonth with the foundation’s Golden Glove for his diabetes advocacy. “I didn’t truly cognize of anybody successful the nationalist oculus who was surviving with it astatine the time. If maine sharing my communicative implicit these past 16 years has helped anybody, that’s the goal,” helium added.

“I look to the radical that helped maine done my travel — my family, my friends — and I privation contiguous to beryllium astir them,” said Nick. “But they decided to springiness maine this honor, and it conscionable benignant of feels bizarre successful immoderate ways, but I’m truly grateful.”

Jonas has starred successful Dexcom’s ads for the Super Bowl successful the past, astir notably the 2021 advertisement for the G6. In the ad, Nick ages 50 years with a drawback of his unpricked fingers.

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