Nine announces mammoth Olympics deal

1 year ago 41

Nine Entertainment has announced broadcast rights for 5 Olympic Games done to 2032.

Nine volition beryllium the Australian location of the 2024 Paris Games, 2028 Los Angeles, and 2032 Brisbane Summer Olympics.

In addition, the web volition big the 2026 (in Milano Cortina) and 2030 Winter Olympic Games.

IOC president, Thomas Bach, said: "Australia is simply a large sporting federation with a agelong Olympic past which volition beryllium taken to caller heights with the hosting of the Olympic Games Brisbane 2032. Our caller concern with Nine volition guarantee Olympic fans crossed Australia person unparalleled sum of the Olympic Games connected their level of choice."

Mike Sneesby, CEO of Nine, said: "This concern with the IOC is an important portion of Nine's strategy arsenic we proceed to specify Australian broadcast and streaming television. We're delighted to beryllium bringing the Olympics Games to Australian audiences, whenever and nevertheless they take from Paris 2024 to Brisbane successful 2032."

"These rights complement our precocious renewed partnerships with the NRL and Tennis Australia astatine a clip erstwhile unrecorded athletics continues to show its quality to thrust beardown maturation successful streaming audiences and spot successful free-to-air TV consumption. Importantly, this woody enables Nine to marque the Olympic Games accessible to each Australia, crossed much platforms than ever before."

"For our audiences, advertisers and teams crossed Australia, today's announcement brings the Olympic Games location to Nine, and straight reflects our intent – Australia Belongs Here."

Nine's main income officer, Michael Stephenson, said: "The Olympic Games is simply a selling level for brands with unrivalled scale. Over the adjacent 10 years we person the accidental to physique agelong word strategical plans with our partners and sponsors to turn their brands and physique their business. Everything is gathering towards an Aussie Olympics successful Brisbane successful 2032."

"As the exclusive media web of the astir iconic and prestigious sporting lawsuit connected the calendar, Nine tin connection our commercialized partners selling opportunities astatine standard successful an unrivalled Total TV, Total Audio and Total Publishing situation – each delivered successful an situation of stories, experiences and performances from the precise champion athletes and teams successful the world."

Nine volition bring the Olympic Games to Australians done divers streaming, television, audio and integer platforms, crossed 9Now, Stan, the 9Network, and speech vigor stations 2GB, 3AW, 4BC and 6PR.

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