Peloton adds $3,195 rowing machine to fitness equipment lineup

Peloton is adding rowing machines to its lineup arsenic the institution works done a restructuring to grow its lawsuit basal and instrumentality to a profit.

The fitness-machine shaper said connected Tuesday it's launching Peloton Row, which starts astatine $3,195 and is present disposable for preorder connected its website. Deliveries are expected to statesman successful December.

The rowing machine, which besides requires a $44-a-month rank to Peloton's workout classes and programs, joins the lineup of Peloton Bike, Peloton Bike+, Peloton Tread and Peloton Guide, a grooming strategy that uses a camera to way a person's movements.

Peloton Row, which had reportedly been successful the works for immoderate time, comes arsenic the institution has been moving done a restructuring successful caller months.

Last month, the institution reported widening losses and declining income for its fiscal 4th quarter, marking its sixth consecutive 4th of losses. Peloton had said it aims to scope break-even currency travel connected a quarterly ground successful the 2nd fractional of fiscal 2023.

The institution had besides announced it partnered up with Amazon to begin selling its products connected the behemoth e-commerce retailer, a determination that could assistance Peloton broaden its lawsuit base. The concern is Peloton's archetypal foray extracurricular its halfway direct-to-consumer business.

Peloton has besides been shaking up its leadership. A week ago, the company announced co-founder and erstwhile CEO John Foley, co-founder and Chief Legal Officer Hisao Kushi and Chief Commercial Officer Kevin Cornils would beryllium leaving the institution arsenic portion of its transformation.

Foley had served arsenic Peloton's CEO for astir 10 years earlier helium stepped down successful February.