Peloton hires former Twitter executive to be its new chief people officer

Peloton said Wednesday it hired erstwhile Twitter executive Dalana Brand to beryllium its caller main radical officer, arsenic the fittingness institution continues its translation and attempts to instrumentality to profitability. 

The prosecute – the 2nd enforcement assignment to travel from Twitter successful caller weeks – completes the enactment squad CEO Barry McCarthy has been gathering since he took implicit the company from laminitis John Foley past February, helium said successful a statement. 

"Talent density has been a apical precedence for maine astatine Peloton. Dalana's summation is the culmination of that strategy, rounding retired and completing the enactment team," McCarthy said. "As we proceed Peloton's translation and pivot to growth, her imaginativeness and enactment volition beryllium captious to our success."

Brand, who antecedently served arsenic the main radical and diverseness serviceman astatine Twitter, resigned successful November days aft Elon Musk bought the societal media giant, took it backstage and installed himself arsenic its CEO, throwing the institution into turmoil.

She follows down Leslie Berland, the erstwhile main selling serviceman of Twitter, who took the aforesaid occupation astatine Peloton successful mid-January. She besides near the societal media institution soon aft Musk took over. 

Brand volition service an important relation astatine Peloton arsenic the institution seeks to clasp talent, pull caller hires and boost morale aft McCarthy issued successful a new epoch of fiscal rigor astatine the once-profitable institution and laid disconnected much than fractional of its staff. 

Current and erstwhile employees antecedently told CNBC the modulation has been hard astatine times and morale has fluctuated. 

Peloton has been looking to fill the relation since October aft its erstwhile main radical officer, Shari Eaton, near the institution arsenic a bid of different executives vacated their posts, including co-founder and erstwhile main ineligible serviceman Hisao Kushi and erstwhile selling caput Dara Treseder.

"I've made a vocation retired of fostering inclusive worker experiences and starring with transparency and accountability," Brand said successful a statement. "I'm thrilled to articulation the squad astatine Peloton arsenic the institution continues striving to marque fittingness accessible for all." 

In a quality release, Peloton touted Brand's "strong estimation for organizational transformation" crossed aggregate industries. While astatine Twitter, she led the company's planetary workforce and helped velocity up its processes to marque the workplace much inclusive. 

She antecedently served arsenic vice president of full rewards for Electronic Arts and held elder enactment roles astatine Whirlpool Corporation. 

Brand starts the caller occupation connected March 13 and volition study to McCarthy.