Peloton will sell Bikes, Treads at Dick's Sporting Goods in its first brick-and-mortar partnership

Peloton volition statesman selling its bikes, treadmills and different products successful Dick's Sporting Goods stores, marking the struggling fittingness instrumentality maker's latest propulsion to grow its lawsuit base.

The collaboration volition marque Dick's the archetypal brick-and-mortar retailer extracurricular of its namesake stores to transportation Peloton equipment. Peloton had agelong been an exclusively direct-to-consumer concern earlier it began selling its products connected Amazon successful August. 

The companies bash not yet person a motorboat date, but said they are aiming to person Peloton products successful much than 100 Dick's stores successful clip for the vacation buying season. Dick's has much than 700 stores successful the U.S.

Dick's volition transportation Peloton's Bike, Bike+, Tread and Guide, a grooming strategy that uses a camera to way a person's movements, arsenic good arsenic motorcycle shoes and workout mats, the companies announced Thursday. The products volition beryllium successful circumstantial Peloton displays and Dick's employees volition beryllium trained to assistance customers with them. Dick's shoppers besides volition beryllium capable to bid Peloton products online successful stores for either transportation oregon pickup.

Peloton and Dick's won't alteration successful its merchandise pricing, though Dick's volition not transportation the recently announced $3,195 Peloton rowing machine, which is presently lone disposable for preorder.

After enjoying a surge successful request during the pandemic, Peloton has been warring much precocious to expand its lawsuit basal and stem its losses. The concern with Dick's is the latest determination under CEO Barry McCarthy's turnaround plan. McCarthy, who succeeded co-founder John Foley successful the apical occupation successful February, joined astatine a clip of wide layoffs and different cost-cutting efforts.

McCarthy has focused connected increasing the company's paid subscriber basal and to oversee Peloton's propulsion into nationwide motorcycle rentals, certified preowned instrumentality and the concern with Amazon.

"This concern [with Dick's] is simply a earthy acceptable for our marque and our Member acquisition goals," said Jen Parker, Peloton's elder vice president of planetary nonstop sales.