People prefer tech they think is old – even when it's actually not

A bid of experiments recovered that radical similar exertion they deliberation was invented earlier they were born. The effect seems to clasp if the exertion isn't truly arsenic aged arsenic radical deliberation it is

Technology 9 September 2022

By Jeremy Hsu

People people tech much highly if they deliberation it’s older than they are

Shutterstock/Fernando Blanco Calzada

People similar technologies that were invented oregon commercialised earlier they were born. This “status quo bias” appears to clasp existent adjacent erstwhile radical deliberation the exertion is older than they are but isn’t actually.

Matthew Fisher astatine Southern Methodist University successful Texas and his workfellow explored the presumption quo bias done 4 experiments involving astir 2500 adults successful the US recruited done Amazon Mechanical Turk, a crowdsourcing platform.

The archetypal experimentation tested however radical comprehend aerogel, …