1 year ago
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In this photograph illustration, Elon Musk's caller Twitter avatar "White X connected achromatic background" is displayed connected a mobile telephone with Twitter small bluish birds logo successful the background.
Sheldon Cooper | Lightrocket | Getty Images
Twitter is undergoing a large rebrand aft proprietor Elon Musk announced that the level would officially go "X" implicit the weekend, and CEO Linda Yaccarino addressed the alteration successful a memo Monday that applauded employees for their hard work.
The modulation from Twitter to X reflects a measurement toward Musk's extremity to crook the level into what helium has called an "everything app." In the email to employees obtained by CNBC's Sara Eisen, Yaccarino wrote that the institution has "an inventor mindset" and enjoys "moving astatine the velocity of light."
Going forward, she wrote, X volition proceed to make experiences successful video, audio, messaging, banking and payments that volition "delight" users. Yaccarino added that she and Musk program to enactment crossed each squad to support the "entire assemblage up to date."
"Please don't instrumentality this infinitesimal for granted," Yaccarino wrote. "You're penning history, and there's nary bounds to our transformation. And everyone, is invited to physique X with us."
Read the afloat memo below.
Hi team,
What a momentous weekend. As I said yesterday, it's highly rare, whether it's successful beingness oregon successful business, that you person the accidental to marque different large impression. That's what we're experiencing together, successful existent time. Take a infinitesimal to enactment it each into perspective.
17 years ago, Twitter made a lasting imprint connected the world. The level changed the velocity astatine which radical accessed information. It created a caller dynamic for however radical communicated, debated, and responded to things happening successful the world. Twitter introduced a caller mode for people, nationalist figures, and brands to physique agelong lasting relationships. In 1 mode oregon another, everyone present is simply a driving unit successful that change. But arsenic each our users and partners perpetually challenged america to imagination bigger, to innovate faster, and to fulfill our large potential.
With X we volition spell adjacent further to alteration the planetary municipality quadrate -- and impressment the satellite each implicit again.
Our institution uniquely has the thrust to marque this possible. Many companies accidental they privation to determination accelerated --- but we bask moving astatine the velocity of light, and erstwhile we do, that's X. At our core, we person an inventor mindset -- perpetually learning, investigating retired caller approaches, changing to get it close and yet succeeding.
With X, we service our full assemblage of users and customers by moving tirelessly to sphere escaped look and choice, make limitless interactivity, and make a marketplace that enables the economical occurrence of each its participants.
The champion quality is we're good underway. Everyone should beryllium arrogant of the gait of innovation implicit the past 9 months -- from agelong signifier content, to creator monetization, and tremendous advancements successful marque information protections. Our usage is astatine an each clip precocious and we'll proceed to delight our full assemblage with caller experiences successful audio, video, messaging, payments, banking – creating a planetary marketplace for ideas, goods, services, and opportunities.
Please don't instrumentality this infinitesimal for granted. You're penning history, and there's nary bounds to our transformation. And everyone, is invited to physique X with us.
Elon and I volition beryllium moving crossed each squad and spouse to bring X to the world. That includes keeping our full assemblage up to date, ensuring that we each person the accusation we request to determination forward.
Now, let's spell marque that adjacent large content connected the world, together.
Linda
English (US) ·