Serena Williams, Brian Cox, Alex Morgan & More Hit The Links In Michelob Ultra’s ‘Caddyshack’-Inspired Super Bowl Ad

More than forty years aft Bill Murray, Chevy Chase, Rodney Dangerfield, and Ted Knight made what ESPN erstwhile called “perhaps the funniest sports movie ever made,” Michelob Ultra takes Super Bowl viewers backmost to Caddyshack in its commercialized for 2023. For the spot airing during Super Bowl LVII connected Feb. 12, Michelob Ultra has recruited a caller radical of members for the Bushwood Country Club: Serena Williams, Succession’s Brian Cox, shot prima Alex Morgan, boxer Canelo Alvarez, and erstwhile quarterback-turned-commentator Tony Romo.

In the archetypal teasers for the Super Bowl ad, Serena channels Chevy’s Ty Webb by utilizing her play nine similar a excavation cue. Brian Cox, apt taking connected the gruff curmudgeon relation of Ted Knight’s Judge Smalls, tees disconnected conscionable arsenic Kenny Loggins’ “I’m Alright” begins to play. In the teaser featuring Romo, the erstwhile backmost does his champion to recreate Bill Murray’s Carl Spackler, recreating the “Cinderella-story” country involving immoderate of the state club’s flowers. “The assemblage is deadly silent,” helium says, recreating Murray’s drawl, “Young, Cinderella communicative happening close successful beforehand of our eyes, from a quarterback, acceptable to go a tourney champion!”

Another teaser shows Canelo driving a reddish beverage play cart stocked to the brim with Michelob ULTRA, portion a 4th shows Alex pouring herself a acold Michelob ULTRA from the pat successful her bag. Each of the teasers features a QR codification that fans tin scan. When they do, arsenic portion of Michelob ULTRA’s concern with Instacart, fans volition beryllium taken to a shoppable Michelob ULTRA page, wherever they tin banal up connected Michelob ULTRA for the crippled — implicit with escaped transportation wherever available!

“Anheuser-Busch has a agelong past of delivering large for fans during the Super Bowl, and this twelvemonth is nary exception,” Anheuser-Busch main selling serviceman Benoit Garbe said successful a property release. “As we’ve been doing for decades, A-B volition erstwhile again pb the intoxicant class with full minutes of in-game originative delivered by our iconic and high-growth brands.”

(Michelob Ultra)

It appears that Michelob Ultra volition proceed its streak of star-studded sports spots that hap to notation classical cult movies for the Big Game. In 2022, the marque paid tribute to The Big Lebowski successful a bowling-themed spot that featured Serena Williams, Alex Morgan, Peyton Manning, Jimmy Butler, Nneka Ogwumike, and Brooks Koepka. Steve Buscemi appeared arsenic the manager of the bowling alley, giving Lebowski fans an alternate timeline wherever Donny bought the bowling alley to unrecorded happily ever after…with an endless proviso of Michelob ULTRA, Michelob ULTRA Pure Gold, and Michelob ULTRA Organic Seltzer.

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