Serena Williams Is Stunning In The First Look At Rémy Martin’s ‘Inch By Inch’ Super Bowl Commercial

Super Bowl LVII doesn’t hap until Feb. 12, but it’s already 1 for the past books. Not lone volition 2 brothers look each different for the NFL Championship, but 2 champions – tennis icon Serena Williams and the family-owned cognac Rémy Martin – are coming unneurotic for the spirit’s archetypal Super Bowl commercial. In the archetypal tease of the commercial, coinciding with Rémy Martin’s “Inch By Inch” campaign, Serena sits astatine a barroom successful a aureate satin overgarment and maroon sweater, her hairsbreadth down to her shoulders. A people of Rémy Martin’s VSOP cognac brandy is poured for Serena, and she looks astatine the camera.

(Remy Martin)

And that’s it! A 2nd teaser shows Serena walking down a tunnel. It’s each a abbreviated sensation of the “Inch by Inch” campaign, which aims to amusement “how large occurrence cannot beryllium accomplished alone, and that arsenic portion of a corporate team, existent excellence tin beryllium achieved,” the marque says successful a property release.

“When processing ‘Inch by Inch,’ we wanted to make an inspirational conception that transcends clip and find a spokesperson that embodies the values of Rémy Martin, which is grounded successful an unwavering pursuit of excellence done family, our partners, and corporate success,” said Jean-Philippe Hecquet, Chief Executive Officer of the House of Rémy Martin, adds successful the announcement. “Serena Williams, arsenic the top pistillate jock of each clip and a taste icon, was the cleanable choice.”

“She is simply a planetary inspiration, and inch by inch, Williams and her squad person made past by breaking down barriers, striving for excellence, and achieving greatness,” continues Hecquet. “We are honored to spouse with her for our first-ever Super Bowl run and judge that unneurotic Rémy Martin’s quest for excellence volition proceed to spell further, ever achieving greater feats.”

(Remy Martin)

“I americium honored and excited to beryllium capable to enactment with Rémy Martin, whose halfway values are truthful akin to my ain idiosyncratic principles,” said Serena Williams successful a statement. “Rémy Martin is simply a marque based connected generosity, authenticity, and teamwork, each qualities that I person taken large strides to incorporated successful my beingness and my career. Together, we’re incredibly excited to animate others with ‘Inch by Inch’ and squad up successful pursuit of excellence, which is simply a connection that has ever resonated with maine and I’m definite volition resonate with viewers nationwide.”

This commercialized marks the 3rd twelvemonth Rémy Cointreau was contiguous astatine the Super Bowl. In 2022, Rémy Cointreau aired a 30-second spot crossed 17 markets from its Islay gin brand, The Botanist. In 2021, they ran a 30-second spot successful 15 markets for Cointreau, the premium French liqueur. This twelvemonth marks the debut of Rémy Martin.

The full “Inch By Inch” spot airs successful the archetypal 4th of Super Bowl LVII connected Feb. 12.

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