Sweetgreen is launching its first national dessert — a 'healthy' take on the Rice Krispies Treat

Sweetgreen is launching its instrumentality connected Rice Krispies Treats, its archetypal dessert since 2014.

The Crispy Rice Treat is disposable nationwide starting Monday for $2.95. The prepackaged dessert is made with integrated brownish rice, quinoa, millet and honey-date caramel. It has190 calories and 6 grams of sugar.

Sweetgreen co-founder and Chief Concept Officer Nicolas Jammet told CNBC the concatenation has its oculus connected perchance expanding further into dessert offerings. "We'll proceed to perceive to our customers and spot however they respond to the archetypal one," helium said.

The crockery chain's lone anterior dessert was Sweetflow, a frozen yogurt that was concisely disposable astatine its stores successful Washington, D.C., wherever the institution was founded. It discontinued Sweetflow 8 years ago, opting alternatively to absorption connected adding heartier options to its paper and implementing online ordering.

"Also, it was astir the clip erstwhile determination were conscionable a proliferation of frozen yogurt shops, each implicit the place," Jammet said.

The motorboat comes arsenic Sweetgreen looks for ways to propulsion up sales. The institution lowered its full-year outlook successful August, citing a slowdown successful income that began astir Memorial Day. Still, its second-quarter same-store income climbed 16%, helped by a 6% hike successful prices.

Sweetgreen is slated to study third-quarter results aft the doorbell connected Tuesday.

So acold this quarter, McDonald's, Chipotle and Starbucks person reported higher sales, indicating that customers are consenting to ammunition retired for much affordable speedy eats arsenic ostentation squeezes budgets. That's adjacent arsenic chains rise prices oregon marketplace much premium paper offerings.

To make the caller dessert, Sweetgreen teamed up with pastry cook Malcolm Livingston II arsenic the company's archetypal cook successful residence. Livingston antecedently worked arsenic the caput pastry cook for Noma, a Copenhagen edifice with 3 Michelin stars that was named the world's apical edifice successful 2021.

Jammet said helium met Livingston a fewer years agone successful Copenhagen and helium stayed successful interaction with the pastry chef. "Since time one, I was ever coming into the [Sweetgreen culinary] lab," Livingston said.

The concatenation took astir 2 years to make the dainty and guarantee that it acceptable with Sweetgreen's principles that blend taste, wellness and constituent sourcing, according to Jammet. Livingston said helium made galore antithetic iterations and utilized his girl arsenic sensation tester.

It was a "no-brainer" to commencement with a mentation of the Rice Krispies Treat fixed the nostalgia it evokes, Livingston said.

"Also successful accelerated nutrient restaurants, determination is simply a deficiency of assortment erstwhile it comes to dessert, and we wanted to connection thing that was delicious and craveable but besides considered healthy," helium said.

Shares of Sweetgreen person fallen 46% this year, dragging its marketplace worth down to $1.88 billion.