Taylor Swift Not Headlining Super Bowl LVII Halftime Show Despite Report

2 years ago 144

Taylor Swift
American Music Awards, Show, Los Angeles, USA - 09 Oct 2018

On the 1 hand, Taylor Swift‘s fans won’t person to beryllium done fractional a shot crippled to spot her perform. On the different hand, Taylor’s fans mightiness beryllium disappointed that she won’t beryllium playing Super Bowl LVII’s Halftime Show connected Feb. 12. Though Variety reports that 3 sources said Taylor, 32, was going to play the NFL title game, PEOPLE reports that Taylor isn’t scheduled to perform. HollywoodLife reached retired to Taylor’s rep for clarification, and a 2nd root confirmed that PEOPLE’s report is true. Taylor, unfortunately, is not headed to Glendale, the location of Super Bowl 57.

Speculation of Taylor’s engagement successful The Big Game began Friday aft the NFL announced that Apple Music had taken implicit arsenic the superior sponsor of the Halftime Show. In 2013, Taylor signed a concern with Coca-Cola. That aforesaid year, Pepsi became the superior sponsor of the Halftime Show, and determination was speculation that Taylor’s woody with Coke prevented her from playing immoderate Pepsi-sponsored events.

The announcement of the caller sponsor came astatine midnight connected Sept. 23, an unusual clip to nonstop retired immoderate property release. The timing prompted immoderate fans to marque a transportation from 12:00 americium ET to Taylor’s upcoming Midnights album.

“Music and sports clasp a peculiar spot successful our hearts, truthful we’re precise excited Apple Music volition beryllium portion of euphony and football’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats, successful a statement. “We’re looking guardant to adjacent much epic performances adjacent twelvemonth and beyond with the Apple Music Super Bowl Halftime Show.”

Midnights arrives connected Oct. 21, which volition apt pb to a large tour. Taylor has released six albums successful 3 years – Midnights, Evermore, Folklore, Lover, and the Taylor’s Version of Red and Fearless – meaning she has plentifulness of euphony to execute unrecorded to her fans. As Variety notes, the Halftime Show is often utilized arsenic a teaser for a large tour, oregon astatine least, a mode to get fans hyped for a imaginable amusement successful their town. But Taylor intelligibly doesn’t request the biggest shot crippled successful the U.S. to denote a caller your.

Another happening to consider: In 2019, the NFL signed a concern with Jay-Z’s Roc Nation, efficaciously handing the reigns of the halftime amusement implicit to them. The collaboration came arsenic the league was criticized for blackballing Colin Kaepernick due to his protestation of constabulary brutality, and for 3 years, the Halftime Show has been headlined by performers of color: Jennifer Lopez and Shakira in 2020; The Weeknd in 2021; and the Dr Dre-led showcase that featured Kendrick Lamar, Snoop Dogg, Mary J. Blige, 50 Cent, Anderson .Paak and Eminem. While Taylor could easy spouse with a assortment of POC performers to rework her euphony (imagine “We Never Ever Getting Back Together” with The Roots or “Shake It Off” with The Linda Lindas), it seems those collabs volition person to hold for different day.