TikTok Book Deals: 9 Authors Whose TikTok Popularity Helped Get Them Published

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TikTok, specifically BookTok, is present the hottest happening successful the publishing industry. And due to the fact that it has go truthful fashionable for readers, it has galore aspiring authors feeling somewhat apprehensive. Many consciousness unit (warranted oregon not) to person a immense pursuing connected the level successful bid to get a literate agent’s interest, and buiding that assemblage is nary casual feat.

Testament to that popularity, TikTok has already worked galore wonders successful the publishing world. It erstwhile unearthed a publication published years agone from oblivion to recognition to bestseller. It serves arsenic an alternate to Goodreads for giving recommendations and sharing reviews. It helps children to read much books. And contempt others’ disapproval of however the subcommunity works, including a backlash astir creating hype for “toxic and problematic books,” galore judge it’s inactive beneficial, particularly successful boosting income and visibility.

During the aboriginal days of the COVID-19 pandemic, BookTok adjacent changeable galore young big books published 5 years agone oregon truthful to the apical of galore bestseller lists. Among them are books by authors specified arsenic Adam Silvera, Colleen Hoover, and E. Lockhart among others. But it besides paved mode for caller authors to jumpstart their penning careers. Because of BookTok, adjacent retailers made changes; Barnes & Noble reserves a abstraction for books that became viral connected TikTok connected its store displays. These books are guaranteed to alert disconnected the shelves, and possibly that’s the main crushed wherefore publishers manus retired publication deals to TikTok creators faster than an ecstatic bookworm successful a one-minute publication buying spree.

Indeed, beneath are 9 books that person been published astatine slightest partially due to the fact that of the author’s TikTok popularity. This database mostly includes YA, romance, and phantasy books, which marque up the triad of the astir fashionable genres connected the platform.

Cover of A Broken Blade by Melissa Blair

A Broken Blade by Melissa Blair

This YA phantasy is simply a TikTok sensation that has been picked up by a accepted publisher.

Keera, besides known arsenic the King’s Blade, is simply a feared assassin who already took galore lives wrong the kingdom. When a carnal named Shadow shows up, she is tasked with hunting them down. But during her ngo to find and seizure this mysterious vigilante, she discovers thing that challenges her loyalty to the king. Keera indispensable fig retired whether to proceed carrying retired his orders to slaughter everyone that are against the crown oregon articulation the absorption successful their efforts to overthrow him.

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Cover of Lightlark by Alex Aster

Lightlark by Alex Aster

This publication is wide considered to beryllium the astir controversial BookTok publication yet. Despite gaining popularity and securing a publication deal, Aster continued to beforehand the publication successful the lead-up to its release. After readers had received their Advanced Reader Copy, however, 1 scholar was disappointed to find retired that the publication doesn’t align with the promotional content shared by Aster connected TikTok.

Lightlark follows Isla Crown, a heroine and ruler of 1 of the six realms, each of which is cursed. To interruption the curses, each of the rulers indispensable vie successful a contention connected Lightlark that lone takes spot erstwhile each 1 100 years. But there’s a caveat: One of them has to die. Some readers noted similarities betwixt Lightlark and fashionable YA titles specified arsenic The Hunger Games and A Court of Thorns and Roses.

Temporary screen  of I Didn’t Know I Needed This by Eli Rallo

I Didn’t Know I Needed This by Eli Rallo (December 12, 2023)

During the pandemic’s aboriginal days, Rallo gained traction done a viral TikTok that involves jars. But portion she’s celebrated retired there, she besides happens to constitute connected her Substack, which created an accidental for literate agents to inquire her to constitute a nonfiction book. After 2 years of making jar TikToks, cultivating marque partnerships, and hosting a podcast, HarperCollins offered her a publication deal.

The forthcoming publication features idiosyncratic essays focused connected relationships. In here, she shares immoderate proposal connected dating, navigating heartbreak, and her travel fostering a unafraid attachment style.

Cover of Why Am I Like This? by Kobe Campbell

Why Am I Like This? by Kobe Campbell

Campbell, a trauma therapist, gained virality connected TikTok acknowledgment to an inspirational video connected healing, which led to a bid of akin videos. As her popularity soared, she attracted caller clients. Subsequently, she was besides offered a publication deal.

In this nonfiction, Campbell explores the interaction of past wounds, delving into the realms of trauma and healing, conscionable similar successful her viral TikToks.

Cover of Hooked by Emily McIntire

Hooked by Emily McIntire

McIntire, a TikTok creator and author, secured a multi-book woody successful 2022 for a caller romance series. The archetypal 1 successful that series, Hooked, is simply a acheronian modern romance inspired by Peter Pan. However, it’s not really a retelling of the classical tale.

The communicative follows James, a antheral driven by a thirst for revenge. While pursuing his goal, helium meets Wendy, and they autumn successful love. But there’s a wrinkle: Wendy’s father, James would aboriginal learn, is his enemy.

Cover of The Amendment by Kiersten Modglin

The Amendment by Kiersten Modglin

Modglin gained popularity on BookTok, which whitethorn person helped her unafraid a publication deal. This publication is the sequel to The Arrangement, the archetypal successful a romance series.

In The Amendment, Peter and Ainsley, who are successful an unfastened relationship, effort to repair their matrimony aft a disastrous statement successful the erstwhile book. Said statement was fraught with secrets that they kept from each other, and this follow-up explores whether they volition beryllium capable to prevention what’s near of their relationship.

 The Food You Need by Poppy O’Toole

Poppy Cooks: The Food You Need by Poppy O’Toole

After losing her occupation astatine a Michelin-star edifice successful the United Kingdom, O’Toole turned to making TikTok videos featuring recipes that mostly impact potatoes, which became viral. As expected, she was offered a publication woody for her archetypal cookbook.

The publication is divided into 5 look types: The Core, The Staple, The Brunch, The Potato, and The Fancy AF. Each of these look types is large for circumstantial occasion.

Cover of The Book of Sea Shanties by Nathan Evans

The Book of Sea Shanties by Nathan Evans

In 2020, instrumentalist Evans went viral by uploading a TikTok of his rendition of the 19th period New Zealand oversea shanty titled “Soon May the Wellerman Come.” This viral occurrence led to a book deal and different opportunities.

Evans’s nonfiction contains 35 oversea shanties (which helium curated), including their accompanying stories. It features immoderate archetypal compositions arsenic well.

Cover of A Touch of Darkness by Scarlett St. Clair

A Touch of Darkness by Scarlett St. Clair

Initially published by St. Clair herself, this publication gained popularity connected TikTok and was subsequently picked up by a accepted steadfast for re-release.

This archetypal installment of a phantasy bid draws inspiration from Greek mythology. It follows the lives of Persephone, Hades, and different gods and goddesses who follow mortal identities and effort to unrecorded mean lives.


TikTok is disrupting things successful the publishing industry. Until Gen-Zs oregon Millennials get bushed of it, it’s the champion level for publishers and authors to beforehand their books. For an manufacture that’s struggling to crook a nett for astir books, it mightiness beryllium a golden mine.

Aside from the aforementioned titles, present are different books that became viral connected TikTok!

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