TikTok introduces new paywalled 20-minute video feature

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Shou Zi Chew, main enforcement serviceman of TikTok Inc., speaks during the Bloomberg New Economy Forum successful Singapore, connected Wednesday, Nov. 16, 2022. The New Economy Forum is being organized by Bloomberg Media Group, a part of Bloomberg LP, the genitor institution of Bloomberg News. Photographer: Bryan van der Beek/Bloomberg via Getty Images

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TikTok connected Tuesday announced different avenue for creators to monetize their videos connected the societal media app.

The caller diagnostic is called Series, and it volition let prime creators to stock longer videos that volition beryllium disposable for acquisition down a paywall. Each "Series" tin see up to 80 videos that tin beryllium arsenic agelong arsenic 20 minutes each. Individual creators volition beryllium capable to prime the terms of their paywalled content.

Users person antecedently lone been capable to stock 15-second, 1-minute, 3-minute oregon 10-minute videos connected TikTok.

The caller diagnostic volition further vigor up the contention with platforms similar YouTube, which is known for its long-form videos. But contention betwixt YouTube and TikTok is not new. In August of 2021, YouTube introduced YouTube Shorts arsenic a nonstop alternate to TikTok. Other companies similar Meta and Snap person besides introduced short-form video features to effort and antagonistic TikTok's meteoric emergence successful the U.S.

TikTok said successful a release that the Series enactment is presently disposable to a prime radical of creators. The institution plans to unfastened up applications for others to enroll successful the coming months.

Data privateness concerns person been swirling astir TikTok due to the fact that of its genitor institution ByteDance, which is based successful China and privately held.

Last week, the U.S. House Foreign Affairs Committee voted to beforehand legislation that would springiness President Joe Biden the authorization to prohibition TikTok. Sen. On Tuesday afternoon, Mark Warner, D-Va., and Sen. John Thune, R-S.D., are acceptable to introduce a caller bipartisan bill that volition empower the Secretary of Commerce to instrumentality enactment against definite overseas exertion companies, including China's ByteDance.

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