TweetDeck, renamed X Pro, now requires a subscription

On Wednesday morning, galore marketers, journalists and quality junkies were met with a paywall they person been dreading: X, formerly known arsenic Twitter, started charging users to entree TweetDeck.

TweetDeck, present called X Pro, allows users to presumption and customize aggregate feeds that update successful existent time. The level was acquired by Twitter successful 2011 aft it became 1 of the astir fashionable ways for radical to entree the site.

The work has historically been escaped to use, but X announced successful a post successful July that it would go a subscriber-only feature. Starting Wednesday, users who privation entree to X Pro volition person to wage for X Premium, the work introduced by the site's owner, Elon Musk, arsenic a mode to make further gross for the company. The subscription costs users $84 a year.

People who acquisition X Premium volition besides person a bluish checkmark connected their account, successful summation to prioritized rankings successful replies and search, entree to longer posts and less ads, among different features. The service, formerly called Twitter Blue, got disconnected to a rocky start successful November erstwhile it was pulled aft users created accounts posing arsenic fashionable brands and celebrities. Twitter Blue relaunched again successful December, though impersonation problems persisted.

Musk, who is besides the CEO of Tesla and SpaceX, acquired Twitter precocious past twelvemonth for $44 billion. Employees and users felt his interaction immediately, arsenic helium enacted steep occupation cuts and introduced a fig of large caller features and argumentation changes connected the platform.

Most recently, the institution began to transportation retired a sweeping rebrand, which Musk announced successful July. Twitter retired its celebrated bluish and achromatic vertebrate logo and transformed into X. Changes to the names of Twitter's services specified arsenic TweetDeck rapidly followed.