Twitter CEO Linda Yaccarino echoes Musk in emphasizing freedom of speech in debut tweet thread

In her archetypal tweet thread since becoming CEO of Twitter past week, Linda Yaccarino connected Monday emphasized the company's absorption connected escaped speech, a taxable favored by proprietor Elon Musk.

"Twitter is connected a ngo to go the world's astir close real-time accusation root and a planetary municipality quadrate for communication," Yaccarino wrote connected Twitter and successful a memo to employees. "That's not an bare promise."

In bid to "drive civilization forward," Yaccarino wrote, radical request entree to an "unfiltered speech of accusation and unfastened dialog astir the things that substance astir to us." Prior to Twitter, Yaccarino was planetary advertizing main astatine NBCUniversal, CNBC's genitor company.

Since purchasing Twitter for $44 cardinal precocious past twelvemonth and subsequently watching the worth of the tract plummet owed to a shifting marketplace and diminution successful advertising, Musk has reinstated galore accounts that had antecedently been unopen for violating rules of anterior leadership. But Musk has besides silenced immoderate voices, including suspending the accounts of journalists who person been captious of him.

Yaccarino didn't code immoderate circumstantial issues oregon accounts. Nor did she bring up immoderate of the assorted problems that person afflicted the tract since Musk took over. A caller survey from the Pew Research Center, for example, showed that Twitter powerfulness users are posting little often than successful the past, underscoring the trouble Yaccarino faces successful rebuilding engagement connected the site.

One of Yaccarino's astir contiguous challenges is to stabilize the advertisement business. Numerous companies person paused their advertisement campaigns connected Twitter implicit concerns astir the emergence of hatred speech and violative content. In aboriginal June, respective high-level Twitter executives tasked with marque information abruptly near the company.

"We person the accidental to scope crossed aisles, make caller partnerships, observe caller voices, and physique thing unneurotic that tin alteration the world," Yaccarino wrote. "From what I tin archer truthful far, we're built for this."

Here's the afloat memo Yaccarino sent to employees:

Hello Twitter!
People support asking me: Why Twitter? So, I'll archer you.
From abstraction exploration to electrical vehicles, Elon knew these industries needed transformation, truthful helium did it. More precocious it has go progressively wide that the planetary municipality quadrate needs transformation—to thrust civilization guardant done the unfiltered speech of accusation and unfastened dialog astir the things that substance astir to us.
Have you ever been talking with idiosyncratic peculiarly insightful and thought, You're brilliant—everybody should get the accidental to perceive this. Or, I'm learning truthful overmuch from you—can we bash this again? Or possibly it's arsenic elemental as, You should person the state to talk your mind. We each should.
Enter Twitter 2.0.
Twitter is connected a ngo to go the world's astir close real-time accusation root and a planetary municipality quadrate for communication. We're connected the precipice of making history—and that's not an bare promise. That's OUR reality.
When you commencement by wrapping your arms astir this almighty vision, virtually everything is possible. You person to genuinely believe—and enactment hard for that belief. And successful this infinitesimal of implicit reinvention, we person the accidental to scope crossed aisles, make caller partnerships, observe caller voices, and physique thing unneurotic that tin alteration the world. And from what I tin archer truthful far, you're built for this.
The occurrence of Twitter 2.0 is each of our responsibility.
We request to deliberation big.
We request to transform.
We request to bash it each together.
And we tin bash it each by starting from archetypal principles – questioning our assumptions and gathering thing caller from the crushed up. It's uncommon to person the accidental to enactment a caller aboriginal into the hands of each person, partner, and creator connected the planet.
That's precisely wherefore I'm present – with each of YOU.
So, let's excavation our heels successful (4 inches oregon flat!) and physique Twitter 2.0 together.
Linda

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