Twitter rebrands to 'X' as Elon Musk loses iconic bird logo

Twitter has officially rebranded to "X" aft owner Elon Musk changed its iconic vertebrate logo connected Monday, marking the latest large displacement since his takeover of the societal media platform.

The website Twitter.com remained unrecorded and branding connected the app mentation of the level did not look to alteration arsenic of aboriginal Monday morning.

Twitter's world-renowned vertebrate logo was transformed into an X, however.

Early Sunday, Musk posted a abbreviated video of a flickering "X." Asked if the logo would alteration successful a Twitter Spaces audio chat, helium said "yes," telling an chartless speaker: "We're cutting the Twitter logo disconnected the gathering with stroke torches."

Early Monday Musk tweeted an representation of the X branding beamed crossed Twitter's headquarters.

Musk tweeted Sunday that the thought of changing the logo to "X" was to "embody the imperfections successful america each that marque america unique."

"And soon we shall bid adieu to the twitter marque and, gradually, each the birds," helium wrote.

By Sunday day the web code x.com was already redirecting to what was erstwhile Twitter. The domain returned to Musk successful 2017 after it was relinquished nether the merger that became PayPal,

The displacement from vertebrate imagery to an "X" is the latest sweeping alteration since Musk bought Twitter for $44 billion last year.

The societal media institution also recently announced it was limiting the fig of regular nonstop messages unverified users tin nonstop successful what it said is portion of an effort to trim spam.

That alteration went into effect Friday, according to a connection connected the Help Center. If users privation to summation the fig of regular messages allowed, they volition person to articulation the subscription work launched past year.

The latest changes travel arsenic the societal media elephantine continues to look contention from Meta's caller app, Threads, which launched earlier this month.

This is a developing story. Please cheque backmost for updates.