Twitter traffic is 'tanking' as Meta's Threads hits 100 million users

User postulation connected Twitter has slowed since the motorboat of Meta's text-based level Threads, which has already surpassed 100 cardinal sign-ups since its debut past week, according to a third enactment tracker.

Threads launched successful the U.S. Wednesday and is being touted by Meta executives similar Instagram main Adam Mosseri arsenic a much affirmative "public square" for communities "that ne'er truly embraced Twitter." So far, users look to beryllium connected board. CEO Mark Zuckerberg said on Friday that the societal media level already had 70 cardinal sign-ups.

"Way beyond our expectations," Zuckerberg said successful a post.

Twitter appears to person taken a hit. Matthew Prince, CEO of Cloudflare, shared a screenshot to Twitter Sunday showing that postulation connected the level was "tanking."

Twitter responded to CNBC's petition for remark with an automated response. Meta did not instantly respond.

The booming maturation connected Threads is helped by the information that it is tied to an existing societal network, Meta's Instagram. Users tin motion up with their existing handles connected Instagram and are capable to clasp immoderate of their pursuing arsenic others motion up for the app.

Threads reached the 100 cardinal milestone adjacent faster than OpenAI's generative chatbot ChatGPT, which surpassed 100 cardinal monthly users successful 2 months.

The app inactive has tons of country to grow, having not yet launched successful Europe, wherever Mosseri said determination is inactive immoderate regulatory complexity to navigate. If Threads is capable to clasp its userbase, it could solidify its presumption arsenic a existent rival for Twitter, which reported astir 238 cardinal monetizable regular progressive users successful its last quarterly net study arsenic nationalist company last summer.

Twitter owner Elon Musk appears to person already shown immoderate interest astir Threads, arsenic his longtime lawyer Alex Spiro wrote a missive to Meta accusing the institution of "unlawful misappropriation" of commercialized secrets.

Musk and Zuckerberg were besides taking shots astatine 1 different implicit the weekend, arsenic Zuckerberg mocked Musk's tweet benignant and Musk called Zuckerberg a derogatory name.