X Corp. CEO Linda Yaccarino says she has 'autonomy' under Elon Musk

X Corp. CEO Linda Yaccarino told CNBC that she has "autonomy" nether proprietor Elon Musk successful an interrogation Thursday, adding that advertisers should beryllium comfy returning to the level nether her leadership.

Yaccarino pointed to the Tweet announcing her hiring, wherever Musk underscored his continued power implicit merchandise and development. Yaccarino told CNBC's Sara Eisen that her relation was "everything else" progressive successful "running the company."

Echoing prior comments from Musk, Yaccarino said that the institution was "close" to break-even.

Coca-Cola, Visa, and different brands had returned to Twitter advertizing nether her leadership, Yaccarino added, arsenic a effect of her nonstop engagement with selling and communications executives.

Questions swirled astir Yaccarino's autonomy nether Musk, fixed his extended power implicit the institution and his different ventures, including Tesla and SpaceX. Yaccarino besides emphasized Twitter's evident effort to amended advertiser experience, aft brands fled from the level soon aft Musk acquired it.

Brands are "protected from the hazard of being adjacent to" perchance toxic content, Yaccarino said. The X Corp. CEO added that if contented is "lawful but awful" it is hard to region the contented from the platform, but that Twitter's caller contented controls would tamp down connected advertiser risk.

The CEO besides demurred connected a imaginable cage lucifer betwixt Musk and Meta laminitis Mark Zuckerberg. If it does happen, Yaccarino said, "Elon is training," emphasizing that a imaginable cage lucifer would beryllium a "great marque sponsorship opportunity."

Yaccarino argued that X was "healthier" than it was a year-ago erstwhile it was publically traded. "You mightiness not agree" with each posts, Yaccarino added.

Layoffs were a "very indispensable outgo subject exercise," the CEO added. X Corp. present has astir 1,500 employees, Yaccarino told Eisen. Twitter employed astir 8,000 radical earlier Musk acquired it.

Yaccarino was comparatively dismissive of the menace posed by Meta's Threads, which has seen engagement autumn disconnected since a buzzy launch. But, she added, "you tin ne'er ever instrumentality your oculus disconnected immoderate competition."

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