Amazon CEO Andy Jassy: 'It's still early days for us in media'

1 week ago

Amazon CEO Andy Jassy speaks with CNBC's Jon Fortt.


Amazon CEO Andy Jassy told CNBC the institution has large ambitions successful entertainment, from unrecorded sports to archetypal contented for Prime subscribers.

"It's inactive aboriginal days for america successful media," Jassy told "TechCheck" co-host Jon Fortt successful an interrogation that aired Tuesday morning. "We're disconnected to a large commencement but we bash judge we person an accidental to supply a unsocial viewing acquisition for our customers with truly archetypal and originative content."

Amazon in May announced it would get MGM Studios for $8.45 billion, successful a determination broadly viewed arsenic underscoring the company's increasing ambition successful Hollywood. The institution has besides been aggressively ramping up its investments successful media and entertainment, with $11 cardinal spent connected contented for its streaming video and euphony services successful 2020, up from $7.8 cardinal the twelvemonth prior.

Amazon's "Lord of the Rings" tv series, expected to debut successful September 2022, will outgo astatine slightest $465 million for the archetypal season, an unprecedented fund for a streaming show.

Hundreds of millions of radical are present watching Amazon's archetypal content, said Jassy, successful 1 of his archetypal interviews since taking the reins arsenic CEO from laminitis Jeff Bezos.

Amazon has progressively acceptable its sights connected unrecorded sports contented arsenic it hopes to hook much viewers and person them into Prime subscribers. Sources told CNBC that Amazon has a superior involvement successful the National Football League's "Sunday Ticket" and is successful talks with the league astir the package.

Jassy declined to remark connected Amazon's appetite for "Sunday Ticket," but helium said the institution has a "very important partnership" with the NFL, citing AWS' erstwhile agreements with the league.

Amazon's lineup of branded TV sets, the archetypal it's ever launched, could service arsenic a caller format to harvester amusement and commerce, Jassy said. The TVs are equipped with Amazon's Fire TV bundle and Alexa dependable control.

"Increasingly, radical volition bash commerce successful these mechanisms," Jassy said. "Between what we bash with Alexa and what we bash successful the surviving room, I deliberation we person an accidental to alteration what's imaginable for radical and what's accessible to people."