Amazon India reportedly copied sellers' products and rigged search results

3 days ago

Photographer: Thorsten Wagner/Bloomberg via Getty Images

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Amazon's India part engaged successful a systematic run of copying items sold by third-party sellers and past manipulated hunt results to favour its ain products, according to a Reuters study Wednesday that cites interior documents.

In a 2016 document, titled "India Private Brands Program," Amazon's backstage statement squad successful India elaborate however it would reappraisal income and lawsuit reappraisal information to place "reference brands" to replicate, according to the article.

In 1 case, Amazon employees noticed an uptick successful returns of a garment made by 1 of its private-label covering brands owed to sizing issues, Reuters said. The squad reportedly recovered an outselling marque and revised the acceptable of its garment to lucifer its measurements.

Amazon teams successful India besides worked to boost the company's backstage statement products successful hunt results, utilizing a method called "search seeding" and "sparkles," according to Reuters. "Search seeding" allowed Amazon to guarantee that caller products were the 2nd oregon 3rd effect successful hunt queries, portion "sparkles" are banners that are located supra hunt results, Reuters reported.

High-ranking Amazon executives, including Diego Piacentini, who antecedently led the company's planetary business, and elder VP of planetary user Russell Grandinetti, were alert of the concern practices successful India, Reuters said. Piacentini reported to enforcement president and laminitis Jeff Bezos and Grandinetti is portion of an influential squad of cardinal executives overseen by CEO Andy Jassy.

Reuters' findings straight contradict Amazon's erstwhile messaging astir however it develops its backstage statement products. For galore years, Amazon has launched its ain private-label goods nether the AmazonBasics branding, which offers everything from furnishings to clothing. It besides offers backstage statement products nether different marque names.

Businesses who hawk their wares connected Amazon person antecedently questioned however the retail elephantine comes up with its ain products, with some alleging Amazon straight knocked disconnected their goods.

Amazon executives including Bezos person maintained it's against institution argumentation to usage information from third-party merchants to physique aboriginal products. Bezos told a Congressional committee successful July 2020 that Amazon has a argumentation that safeguards seller information from worker access.

"If we recovered idiosyncratic violated it, we would instrumentality action," Bezos said astatine the time.

Representatives from Amazon didn't instantly respond to a petition for comment.

Read the afloat Reuters study here.

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