Kellogg's cereal sales are struggling again after a pandemic boom

1 year ago 54

Kellogg, the 117-year-old marque that started arsenic a meal cereal institution has since expanded to beryllium 1 of the largest nutrient companies successful the world, has seen declining cereal income implicit the past mates of decades.

The one-time class person is present facing a fig of setbacks, including galore lawsuits implicit its products' nutritional worth amid a much health-conscious user base. And successful 2021, the nutrient elephantine sustained a damaging occurrence astatine its Memphis facility, and aboriginal that aforesaid twelvemonth 1,400 workers went connected onslaught to request amended wage and enhanced benefits. Workers yet ended the three-month onslaught and agreed to a caller declaration successful December, which included a $1.10 per hr rise for each employees.

In an effort to stimulate growth, connected June 21, 2022, the institution announced plans to divided into 3 abstracted companies.

"Right present is the opportune clip to bash this. We are coming from a presumption of existent spot and large momentum. We person wholly turned the concern astir from a top-line and bottom-line perspective. And we spot the adjacent measurement successful our imaginable successful unlocking 3 caller companies," said Kellogg CEO Steve Cahillane.

Watch the video to larn much astir Kellogg's determination to divided the institution successful bid to effort to kickstart cereal income and regain immoderate of its bygone glory.

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