1 year ago
100 Linda Yaccarino, president of advertizing and partnerships astatine NBC Universal Media LLC, speaks during a sheet league connected the opening time of the World Economic Forum (WEF) successful Davos, Switzerland, connected Tuesday, Jan. 23, 2018.
Jason Alden | Bloomberg | Getty Images
NBCUniversal planetary advertizing main Linda Yaccarino has resigned to articulation Twitter arsenic its adjacent main executive.
Twitter proprietor Elon Musk confirmed the hire successful a tweet Friday.
"I americium excited to invited Linda Yaccarino arsenic the caller CEO of Twitter!" Musk tweeted. He said she "will absorption chiefly connected concern operations, portion I absorption connected merchandise plan & caller technology."
He added: "Looking guardant to moving with Linda to alteration this level into X, the everything app."
The announcement comes a time aft Musk said via Twitter helium would measurement down from the relation and that determination would beryllium a caller CEO of the societal media website, though helium didn't sanction the caller person. Musk said successful his tweet the idiosyncratic would commencement successful astir six weeks.
Yaccarino joined NBCUniversal successful 2011 and had risen to the apical of the company's planetary advertizing business. On Monday, the advertisement main was slated to instrumentality portion successful NBCUniversal's Upfront lawsuit astatine Radio City successful New York – the income presumption the company, on with its media peers, makes to the advertizing manufacture each twelvemonth successful May.
The longtime advertisement enforcement brings a wealthiness of relationships with apical main selling officers and different advertizing executives to Twitter astatine a clip erstwhile the level has seen advertisers flee – truthful losing billions of dollars – aft Musk's takeover past year.
Musk completed his $44 cardinal acquisition of Twitter successful October of past year. Soon after, he fired the company's apical brass and laid off thousands of employees.
Many companies halted their advertisement spending connected the level since Twitter has seen an summation successful violative code and rhetoric, arsenic respective advocacy groups person documented. In an effort to marque up for the nonaccomplishment of advertisement revenue, Musk created a caller subscription service, Twitter Blue, which offers features specified arsenic the quality to constitute longer tweets.
Yaccarino and Musk sat unneurotic successful a keynote interview astatine a selling league successful Florida successful mid-April. During the conversation, the 2 discussed the relation marketers play successful the aboriginal of Twitter, arsenic good arsenic its presumption successful the taste conversation.
During the conference, Musk reportedly tried to reassure advertisers that Twitter was a respectable spot for their brands.
Yaccarino's exit from NBCUniversal comes weeks aft Jeff Shell was ousted arsenic the company's CEO aft admitting to an inappropriate narration with an employee. Rather than replacing Shell, NBCUniversal's apical executives volition study to Mike Cavanagh, president of genitor institution Comcast.
On Friday, NBCUniversal said Yaccarino would permission the company, effectual immediately, and Mark Marshall, the existent president of advertizing income and lawsuit partnerships would go interim president of the company's advertizing and partnerships group.
Marshall volition study to Mark Lazarus, president of NBCUniversal Television and Streaming. Lazarus and Marshall are apt to instrumentality portion successful NBCUniversal's Upfront presumption connected Monday, CNBC's David Faber and Julia Boorstin reported Friday.
Disclosure: NBCUniversal is the genitor institution of CNBC.
