1 year ago
95 A video drawback taken from a video posted connected the Twitter relationship of billionaire Tesla main Elon Musk connected October 26, 2022 shows himself carrying a descend arsenic helium enters the Twitter office successful San Francisco. Elon Musk changed his Twitter illustration to "Chief Twit" and posted video of himself walking into the societal network's California office carrying a sink, days earlier his contentious takeover of the institution indispensable beryllium finalized.
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In his archetypal companywide email to Twitter employees, caller proprietor and CEO Elon Musk said helium was ending the societal network's "work from location forever" policy. Now, according to the email obtained by CNBC, Musk wants employees to beryllium successful a Twitter bureau astatine slightest 40 hours a week, and plans to personally o.k. immoderate alternate arrangements.
He besides warned employees that the institution mightiness not past the economical downturn without important subscription revenue. Musk wants to displacement the company's concern truthful that it generates astatine slightest fractional of its gross from subscriptions, and tin go little reliant connected advertising. But helium said, successful the unit email, that helium inactive anticipates Twitter volition make important gross from advertisers.
Bloomberg antecedently reported connected the argumentation changes.
These changes travel amid further resignations from C-level executives astatine Twitter including Chief Information and Security Officer Lea Kissner, existent employees told CNBC.
On Twitter, Kissner wrote:
"I've made the hard determination to permission Twitter. I've had the accidental to enactment with astonishing radical and I'm truthful arrogant of the privacy, security, and IT teams and the enactment we've done. I'm looking guardant to figuring retired what's next." Kissner besides noted, "I've loved this occupation and we got *so* overmuch done, but present we are."
Musk's return-to-office argumentation for Twitter reflects 1 that helium implemented astatine his electrical conveyance maker, Tesla, earlier this year. On May 31, helium told Tesla employees that they must instrumentality to the bureau astatine slightest 40 hours a week oregon resign.
Some Tesla employees who were incapable to instrumentality to the bureau close distant were told they would beryllium capable to proceed their enactment for different respective weeks but said they were fired instead, erstwhile they did not instantly hold to travel back.
Twitter's workplace civilization stood successful stark opposition to that of Musk's electrical car and sustainable vigor company.
Co-founder and then-CEO of Twitter Jack Dorsey, who pushed for Musk to instrumentality implicit the company, told employees successful May 2020 they could enactment from location "forever," becoming 1 of the archetypal companies to institute specified a lasting distant enactment argumentation during the Covid pandemic.
Many advertisers person paused spending connected Twitter until Musk and his squad tin beryllium that nether their leadership, the societal web is capable to curb hatred speech, online harassment, fake accounts and fraud effectively.
Twitter did not instantly respond to a petition for comment.
Here's the afloat email from Musk to Twitter staff, transcribed by CNBC.
From: Elon Musk [email removed]
Date: Nov 9, 2022 [time stamp removed]
To: Team
Sorry that this is my archetypal email to the full institution but determination is nary mode to sugarcoat the message.
Frankly, the economical representation up is dire particularly for a institution similar ours that is truthful babelike connected advertizing successful a challenging economical climate. Moreover, 70% of our advertizing is brand, alternatively than circumstantial performance, which makes america doubly vulnerable!
That is wherefore the precedence implicit the past 10 days has been to make and motorboat Twitter Blue Verified subscriptions (huge props to the team!).
Without important subscription revenue, determination is simply a bully accidental Twitter volition not past the upcoming economical downturn. We request astir fractional of our gross to beryllium subscription.
Of course, we volition inactive past beryllium importantly reliant connected advertising, truthful I americium spending clip with our income & partnerships teams to guarantee that Twitter continues to beryllium appealing to advertisers.
This is the Spaces treatment that Robin, Yoel and I hosted today: [Link to Elon Q&A: Advertising & the Future removed]
The roadworthy up is arduous and volition necessitate aggravated enactment to succeed. We are besides changing Twitter argumentation specified that distant enactment is nary longer allowed unless you person a circumstantial exception. Managers volition nonstop the objection lists to maine for reappraisal and approval.
Starting time (Thursday), everyone is required to beryllium successful the bureau for a minimum of 40 hours per week. Obviously, if you are physically incapable to question to an bureau oregon person a captious idiosyncratic obligation, past your lack is understandable.
I look guardant to moving with you to instrumentality Twitter to a full caller level. The imaginable is genuinely incredible!
Thanks,
Elon
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